BrandingUI/UX
ZAR&CO
Brand book: logo, colours, typefaces and branded items
- Client
- ZAR&CO.Uz
- Year
- 2024
- What we did
- Branding
- Stack
- Figma
We created a logo usage guide for ZAR&CO.Uz: logo versions, brand colours, typefaces, a pattern and branded items.
Challenge
The brand needed clear rules so it looks the same in print, on the website and on merchandise.
What we built
A strict style in black and golden yellow. The guide covers horizontal, vertical and monochrome logo versions, examples of incorrect use, colours in CMYK, RGB, HEX and Pantone, and the Zt Chablis and Manrope typefaces.
A geometric brand pattern applied to letterhead, business card, pen, mug, desk flag, T-shirt and badge.
Outcome
- 0122-page brand book
- 02Logo versions and usage rules
- 03Brand pattern and mockups of 7 branded items
Next project
Alibaba Restaurant
Similar projects
All work
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Write on Telegram directly to the studio’s founder. Describe what you need in a couple of lines — we’ll reply with questions and a rough estimate.