UI/UX design for websites and apps

One small example shows why an interface for Uzbekistan has to be designed rather than translated. “Sign up” in English is two short words. The Uzbek “Ro‘yxatdan o‘tish” is nearly twice as long, and the Russian “Зарегистрироваться” is one very long word. A button drawn for English text will break on a trilingual site. So we check every layout against the longest language from the start.

There are other local specifics too:

• a large share of visitors use inexpensive Android phones with small screens;
• Uzbek is written in both Latin and Cyrillic, and sometimes one site needs both;
• people often prefer to message on Telegram rather than fill in a form, so a Telegram button can be the main call to action.

Where UX starts. Not with colours but with a question: why did this person come here, and what's their next step? For IBN Express, a US car-shipping company, we built the first screen around a single task: enter the pickup and delivery ZIP codes and get a price immediately. Contact details are requested only after the price is shown. The lead is saved to the database and pushed to the sales team's Telegram channel.

Complex content. For the Platina news site we did the UX/UI and the logo: politics, economy, science, culture, sport. With that many sections, the main job is to help readers find the story that matters without drowning in navigation. Shajara, our family-tree platform, is harder still: a tree of hundreds of relatives has to fit on a phone screen, and several people can edit it at the same time. That's where design and engineering have to work side by side.

Why a prototype pays for itself. Changing a screen in Figma takes an hour. The same change in finished code takes days. So we sign off the logic in a greyscale prototype first, and only then move on to colour, illustration and animation.

What you actually get. Not pictures in a PDF but a working Figma file: components with variants, a grid, text styles, every screen state and the mobile version. A developer opens Dev Mode and sees spacing, colours and fonts without endless back-and-forth with the designer. For a site that will keep growing, this is where the savings are: a new section is assembled from existing components rather than drawn from scratch.

Pricing. Landing page design from $600, 1–2 weeks. Corporate website design from $1,200. Mobile app or Mini App design from $1,500. A design system for a larger product from $2,000. If we also build the site or app, design is included in the overall project estimate.

Our designer Murodjon Maxmudov also does our logos and brand books, so the interface doesn't drift away from your brand. If you'd like to know where your current site is losing customers, send the link to @Azamat_yamin on Telegram.