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We write about what we actually do: projects, mistakes, numbers and takeaways.

LatestAI

How we taught a neural network to play checkers for Damka.uz

Damka.uz is our own product, an online platform for Russian checkers. In two years we rewrote its engine three times. Here's why, and which of those decisions were worth it.

Azamat AbduyaminovFounder, lead engineer
AI7 min

A website built by AI in 5 minutes: why it ends up being rebuilt

A website an AI builds in 5 minutes looks finished but often lacks SEO, a working mobile layout and an admin panel. What we check, and when such a site is fine.

SEO7 min

Local SEO in Tashkent: Google, Yandex Maps and 2GIS

Local SEO in Tashkent for salons, clinics and cafés: Google Business Profile, Yandex Maps and 2GIS listings, photos, reviews, landmarks and Telegram bookings.

AI8 min

A year of AI assistants in our studio: what got faster and what didn't

How AI coding assistants changed the work of a five-person studio in Tashkent: where Claude and Cursor save hours, and where they add bugs and security risks.

SEO7 min

A technical SEO audit in one evening: our working checklist

Run a technical SEO audit yourself: robots.txt, sitemap, status codes, canonical tags, SSR, Core Web Vitals, structured data and redirects after a redesign.

Development7 min

A Telegram Mini App instead of a mobile app: what we learned

When a Telegram Mini App can replace a mobile app and when it can't: sign-in, push, payments, UI limits. Lessons from Xonadosh, İstanbul EKU and UstozTop.

SEO7 min

SEO for AI answers: getting cited by ChatGPT, AI Overviews and Alice

SEO for AI answers in 2026: how a website gets cited by ChatGPT, Google AI Overviews and Yandex Alice. Structured data, clear facts, authors and Uzbek content.

Business7 min

A slow website costs money: how we speed sites up

How to speed up a website and why slow loading costs money: WebP, lazy loading, fonts, SSR, CDN and Core Web Vitals, with examples from MY5 and Japanese Garden.

Business8 min

How to choose an IT contractor without losing six months

How to choose an IT contractor for a website or app: red flags, what belongs in the contract, who owns the domain and the code, and how to pay in milestones.

AI7 min

AI chatbots on Telegram: when they pay off and when they annoy

An AI chatbot on Telegram for business: when an LLM saves money, when buttons work better, what 1,000 conversations cost, and how to build a hybrid bot.

SEO7 min

A website in three languages: hreflang mistakes we made ourselves

Building a multilingual uz, ru, en website: hreflang, separate URLs instead of cookies, translated slugs, per-locale sitemaps, Latin and Cyrillic Uzbek.

Development8 min

Nuxt, Next.js, Rust: why we change our stack, and when not to

Why we moved from Nuxt 3 to Next.js, why the Damka engine was rewritten in Rust, why Shajara runs on Fastify, and why client websites get a boring stack.

Ads7 min

Why sending ads to your homepage burns the budget

Why sending ads to a homepage wastes budget, and how to build a landing page for one search intent: structure, a single CTA, short forms, and mobile speed.

Ads8 min

SEO or search ads when you have $500 a month

SEO or PPC on a $500 monthly budget: time to results, what that money actually buys in Tashkent, a side-by-side comparison, and when you need both channels.

Business8 min

How much a website costs in Tashkent in 2026, and why

What a website costs in Tashkent in 2026: real price ranges for landing pages, corporate sites and online stores, what drives a quote, and costs after launch.

Ads8 min

Your first month of Google Ads in Uzbekistan, without illusions

Google Ads in Uzbekistan: account setup, Telegram clicks as conversions, Search vs PMax, realistic CPC ranges and negative keywords in Russian and Uzbek.

Development7 min

WordPress or a custom-built website: how we decide in 2026

WordPress or a custom website: when WP is the better choice, when you need your own Next.js code, and how to migrate off WordPress without losing SEO.

Ads7 min

Yandex Direct in Uzbekistan: who still needs it in 2026

Does Yandex Direct work in Uzbekistan? Russian-speaking audience, B2B, Tashkent, Campaign Master vs manual setup, Metrica goals, and when to skip it.

Business8 min

Your website is live. What to do every month so it doesn't die

Website maintenance after launch: what we check every month, from updates, backups, SSL, domain renewals to monitoring and analytics, using MY5 as an example.

Development8 min

Web development 10 years ago and now: notes to my junior self

How web development changed in 10 years, from jQuery, PHP and FTP to Docker, CI/CD, SSR and TypeScript. A Tashkent developer's lessons and advice for juniors.

Case studies7 min

Click and Payme payments inside a Telegram bot: the Splash Water case

Accepting Click and Payme payments in a Telegram bot via Telegram Payments: invoice, pre_checkout, ops-channel orders, and when manual receipt checks will do.

Ads8 min

How to count leads when customers message on Telegram, not call

How to track leads from Telegram: GA4 and Yandex Metrica events on t.me clicks, UTM tags, bot start parameters, and leads sent to a Telegram channel, no CRM.

Business7 min

How to write a website brief so you don't overpay

How to write a website brief without the padding: a one-page template, the questions we ask in our first Telegram chat, and vague vs precise requirements.

Case studies8 min

250,000 registrations through a Telegram bot for a national contest

A Telegram bot case study for the Yoshlar ovozi contest: 250 thousand sign-ups, a region–district–mahalla cascade, Excel exports, and the mistakes we fixed.

SEO7 min

How to start SEO for a website in Uzbekistan with zero experience

SEO for a website in Uzbekistan from scratch: Google vs Yandex, searches in Uzbek Latin, Cyrillic and Russian, a 90-day plan and honest timelines for results.

Business7 min

Telegram bot or website: which should you build first?

Telegram bot or website for a small business in Uzbekistan: which to launch first, when a bot is enough, when you can't do without a site, and what each costs.

Design8 min

How we designed logos for Solnechny TV, MiMi TV and Platina

How we design a TV channel logo: brief, references, sketches, legibility in the screen corner, motion and brand book. Solnechny TV, MiMi TV, Platina.

SEO7 min

SEO for news websites: what building sites for media taught us

SEO for a news website: Google News and Discover, NewsArticle markup, URL structure, tags vs categories, traffic spikes, and why you no longer need AMP.

Development9 min

How to build an Android and iOS app: from idea to the app stores

How to build a mobile app for Android and iOS: Flutter vs React Native vs native, the backend, push, payments, and App Store and Google Play review.

Design7 min

UX/UI design is not about making things pretty

What UX/UI design for a website actually includes: research, user flows, prototypes and the interface. A Tashkent studio's experience with Platina and PlanBaby.