SMM Maktab
Logo and brand book for free nationwide SMM courses
- Client
- SMM Maktab
- Year
- 2023
- What we did
- Web developmentBranding
- Stack
- FigmaIllustrator
Visual identity for SMM Maktab, a project running free social media marketing courses across Uzbekistan's regions. We made the logo and a brand book the team uses to produce posts and print materials on its own.
Challenge
SMM Maktab teaches social media promotion for free, all over the country. A project that teaches SMM has to look good in the feed itself, or nobody will take it seriously.
Different people in different cities handle the design work, so the project needed more than a logo. It needed rules that are easy to follow.
What we built
Our designer created the logo and brand book: colours, typefaces, versions of the mark for light and dark backgrounds, examples on real formats.
We wrote the brand book for people who aren't designers. Less theory, more ready-made examples: what a post should look like, where the logo goes, what not to do.
Outcome
- 01Project logo
- 02Brand book with rules for social media and print
- 03Completed in 2023
Got a task? Message us — let’s talk.
Write on Telegram directly to the studio’s founder. Describe what you need in a couple of lines — we’ll reply with questions and a rough estimate.