Paradigma.uz
News website and logo for the online outlet Paradigma.uz
- Client
- Paradigma
- Year
- 2023
- What we did
- Web developmentBranding
- Stack
- Nuxt 3Django
Website and logo for Paradigma.uz, an online outlet covering social, economic and political issues. Besides news, the newsroom produces documentaries, interviews and podcasts, and all of it needed to live in one place.
Challenge
Paradigma makes documentary films and interviews about people from different walks of life and writes about social and economic problems. The formats vary: text, long video, audio.
They needed a site where those formats don't get in each other's way, and a recognisable mark for a new publication.
What we built
The logo came first. The outlet was just launching, so the mark had to work equally well on the site, on a video thumbnail and as a tiny social media avatar.
On the site we split the formats into sections: news, documentaries, podcasts. Text gets a reading-friendly layout, video gets a large cover. The newsroom publishes everything through the admin panel without us.
Outcome
- 01Logo for a new media brand
- 02News site with sections for articles, video and podcasts
- 03Newsroom publishes on its own through the admin
- 04Launched in 2023
Got a task? Message us — let’s talk.
Write on Telegram directly to the studio’s founder. Describe what you need in a couple of lines — we’ll reply with questions and a rough estimate.